“Not explaining science seems to me perverse. When you are in love you want to tell the world.” – Carl Sagan
From the corridors of laboratories, science has found its way to our mobile screens. Digital media and social apps have pulverized the boundaries between a published paper and the public. Today a scientist can communicate and share his progress with everyone on the planet irrespective of his background. During the pandemic, Twitter brought an evolution in the minds of people about research and science. Twitter allowed global communication between scientists on a scale never experienced before. The way to see progress in science has become a routine even for people who are not from a medical background. Social media changed the meaning and trends of scientific communication forever.
Unlearning the old rules
From Publish-or-Perish theory to Post-your-Publication concept, science has come a long way. Scientists and doctors are using common social media platform (Twitter, Instagram, LinkedIn, etc.) to blog and post about new advancements. Pharmaceutical companies are forming patient advocacy groups to engage more lay audiences and connect with them. These small changes have brought in the quintessential butterfly effect to the way documentation is done these days. New types of documents like Lay summaries, etc. are bringing in considerable shift in the paradigm of scientific publications.
A look over perks
Walking behind time is not a wise decision. The present is expecting direct communication with lay audience and scientists outside the field. The traditional methods of publishing and communication only target people related to the field but with social media at our fingertips, scientific communication can reach everywhere, be it a patient or a student, a medical writer or a businessman. A few of various advantages of choosing social media:
Checklist before sharing on social media
Medical content is something that people trust and apply in their daily life, like dosage of a particular drug, mode of action, side effects, etc. Something that seems obvious to you can be a fact for your audience. So, put your words in right frame.
Here are some tips to improve your draft:
With more people getting involved in the progress of research and healthcare, scientific communication is becoming an influential part. The revolution in the publication field has arrived and the way to connect with people is changing with a distance of a click. Scientific communication and publishing make science an important section of society. To protect the thread of trust between people and the research world, the rules and guidelines are also expanding. To learn more about the new documents and guidelines visit https://turacoz.com/Scientific-Writing-Course/ Tell the world about all your discoveries and learnings because there are millions of science geeks waiting to read and learn.
“Write the paper as though no editor will ever see it … then let a good editor make sure everyone
World Thyroid Day invites us to appreciate the tiny, butterfly-shaped gland with a big job in managing our body’s energy,
In an era where speed, efficiency, and personalization have become imperatives, Artificial Intelligence (AI) — particularly machine learning, AI algorithms,
Every 8 May, World Thalassemia Day shines an international spotlight on the millions of people living with this inherited genetic disorder.
Ovarian cancer remains one of the most challenging gynaecologic malignancies, often referred to as a “silent killer” due to its subtle onset and late-stage diagnosis.1 In 2022, 324,603 women worldwide were diagnosed with ovarian cancer.
The healthcare landscape is being reshaped at an unprecedented pace, powered by sophisticated data analytics, emerging technologies, and the escalating
Biosimilars—biologic medicines that are highly similar to FDA-approved originator biologics—offer a cost-effective alternative without compromising clinical efficacy.1,2 Since the first
Communications In a rapidly evolving digital ecosystem, the pharmaceutical industry’s relationship with content is undergoing a seismic shift. At the
By Turacoz Healthcare Solutions | World Liver Day 2025 In a world where social media dominates wellness discussions, liver health
The healthcare industry is experiencing a paradigm shift as patient voices take center stage in drug development and approval processes.
Partner with Turacoz to bring science to life through strategic and evidence-based communication.