Healthcare Advertising

Healthcare Advertising

“Are you into healthcare advertising?” “Yes!” “Oh! It involves so much medical jargon, and little opportunity for creativity! Do you enjoy your job?” I have been part of several such conversations, and through this blog, I would like to touch upon some facets of...
Evidence-Based Practice

Evidence-Based Practice

Evidence-based practice (EBP) is defined asthe conscientious, explicit and judicious use of current best evidence in making correct, prompt and individualistic patient care decisions. (Sackett D, 1996) EBP integrates the clinician’sown expertise, the best available...
Pharma Mergers and Acquisitions

Pharma Mergers and Acquisitions

Mergers and acquisitions (M&As) refer to consolidation of companies or assets. Merger means combining two companies into one, while acquisition refers to taking over of one company by the other one. In pharmaceutical world, mergers and acquisitions are quite...
World Diabetes Day

World Diabetes Day

The term diabetes mellitus is defined as a metabolic disorder which is characterized by hyperglycemia with disturbances of carbohydrate, fat and protein metabolism resulting from defects in insulin secretion or insulin action or both.The long-term effects of Diabetes...
Diabesity

Diabesity

When the balance of body’s metabolic processes is disrupted, certain conditions arise which are known as ‘metabolic conditions’, of which diabetes and obesity are at top of the list. These two metabolic conditions go hand in hand and are putting a major burden on...
Alzheimer’s Disease

Alzheimer’s Disease

Alzheimer’s Disease (AD) is emerging as one of the critical public health concerns among elderly in various countries around the world including United States (US)and India.It is the fifth leading cause of death among older individuals in US. Over 35 million people...
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