The Scientific and Medical Communications Strategy Depends Upon

Stage of the Product in the
Product Life Cycle

Feedback From the Field Force, Medical Affairs Team, Healthcare Professionals, Patients/Consumers

Challenges Faced by the Sponsor/Manufacturer

Information Required by Policy Makers, Insurance/Reimbursement, and Regulatory Agencies

  • This requires an in-depth landscape assessment and market research of the product and the competitors to identify the key objectives of the scientific communication plan.
  • Once the objectives are finalized, an appropriate communications strategy is developed to sensitize the markets, create brands, and build up an advocacy around the product.

The objectives should address short-term communication plans and long-term behavioral goals.

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Branding and Rebranding Activities

Turacoz works with a vision to bond your product with HCPs and patients personally. It is crucial to take your message effectively to key opinion leaders, healthcare professionals, and patients in order to create wider brand awareness, acceptance, and improved healthcare.

Case Studies

Turacoz can create digital/non-digital engagement deliverables, and business as well as marketing plan for brands through audience-specific tailor-made content.

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Omnichannel Promotional Solutions

The crux of a successful healthcare network is accessibility of scientific data. Evolving with current scenario, we at Turacoz understand the need to shift from multichannel to an omnichannel mode of medical marketing, providing all possible cross-channel disciplines and enabling both clinical and non-clinical stakeholders to access information from anywhere.

With the right kind of strategic partnership, Turacoz can aid you in providing better design thinking, digital analytics, and integration of required technology, keeping in mind both digital and physical environments, to strike the right information to the right stakeholders. This in turn helps in improved revenue, patient care, quality of product, and customer satisfaction.

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In a Nutshell, We Offer To:

  • Help pharma engage with HCPs and patients for brand awareness, patient support, better compliance, and sales-force validity.
  • Facilitate B2B engagement across geographically diverse pharmacy landscapes, and promoting synergistic business cycles.
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We envision working closely with animal healthcare provider companies to develop campaigns that resonate with veterinarians, farmers, and pet owners, ensuring the widespread adoption of innovative products and services.

Healthier animals lead to happier human-animal relationships. We aim to facilitate this through solutions that prioritize the well-being of all species, including pets, livestock, and wildlife.

Preventive health measures are critical for reducing illness in animals. We will focus on fostering awareness of early intervention strategies and vaccination.

Shruti

Senior Medical Writer, Turacoz Healthcare Solutions

Shruti, is a experienced medical writer at Turacoz, brings over seven years of expertise to the table. From crafting compelling publications to facilitating advisory board meetings, she excels in navigating the complexities of the healthcare landscape. Shruti's ability to distill intricate clinical data into clear, concise communications sets her apart. She fosters a collaborative environment, mentoring junior colleagues and seamlessly integrating with project managers. Diligent and adaptable, Shruti ensures timely delivery of high-quality work, all while embracing creativity. Beyond her professional endeavors, she finds solace in reading and exploring the great outdoors. Shruti's professionalism and collaborative spirit make her an invaluable asset to any team.

By offering tailored communication strategies, we aim to empower veterinarians and animal healthcare workers with the latest information, ensuring informed decision-making and improved patient outcomes.

Shruti

Senior Medical Writer, Turacoz Healthcare Solutions

Shruti, is a experienced medical writer at Turacoz, brings over seven years of expertise to the table. From crafting compelling publications to facilitating advisory board meetings, she excels in navigating the complexities of the healthcare landscape. Shruti's ability to distill intricate clinical data into clear, concise communications sets her apart. She fosters a collaborative environment, mentoring junior colleagues and seamlessly integrating with project managers. Diligent and adaptable, Shruti ensures timely delivery of high-quality work, all while embracing creativity. Beyond her professional endeavors, she finds solace in reading and exploring the great outdoors. Shruti's professionalism and collaborative spirit make her an invaluable asset to any team.

Atul Teotia

Atul Teotia

Sr. Digital Transformation Specialist, Turacoz Healthcare Solutions

Atul Kumar is a Sr. Digital Transformation Specialist with over seven years of experience in Software development roles. His journey as a junior PHP developer started eight years back and at Turacoz, he has had a key role in creating our employee/resource management system. Atul had done his Master’s in Computer Applications from AKTU and got his bachelor’s degree in the same subject from CCSU. Besides work, Atul really enjoys bike riding, playing badminton, listening to music, and watching movies. He also loves to explore the Himalayas.

Dr. kavvya R

Assistant Manager

The Assistant Manager at Turacoz Healthcare Solutions. With 6 years of combined experience in medico-marketing and regulatory writing, Dr. Kavvya has honed her expertise in quality assurance for marketing assets and content lab management.

At Turacoz, Dr. Kavvya plays a pivotal role as an Assistant Manager (Quality Assurance). Her journey includes serving as a scientific writer in multichannel medico-marketing, where she managed products for a leading pharmaceutical company. She later specialized in quality checks for a diverse array of global marketing scientific pieces and promotional materials. Her portfolio includes e-mailers, content modules, banner ads, leave-behind leaflets (LBLs), e-detail aids, i-detail aids, ready-to-edit templates (RTEs), conventional materials, campaign pieces, social media assets, logos, training decks, newsletters, videos, GIFs, scientific graphs, infographics, and webinar materials.

Dr. Kavvya’s comprehensive experience and dedication to quality assurance make her a valuable asset to Turacoz Healthcare Solutions.

Harshita Gupta

Harshita Gupta

Business Development Associate

Harshita did her bachelor's in healthcare management and thereafter, pursued MBA in Marketing from NMIMS (Mumbai), given her interest in the field. She has been associated with Turacoz for the past two and a half years as a Senior Business Development Associate. With her excellent communication skills, she has been acquiring business from key companies across the globe. She is a team player and believes in growing together with the team. As far as her interests are concerned, she loves travelling and connecting with new people which is primarily why she entered the field of business development and marketing. As a person, she is very dynamic with a solution-oriented mindset and loves to apply her creativity in helping her clients achieve their scientific communication objectives. She loves to build new connections and bond with them over a quick coffee chat!

Anuradha Chatterjee

Dr Anuradha Chatterjee

Medical Writer

A seasoned Medical Writer at Turacoz Healthcare Solutions. With a rich background in Competitive Intelligence.At Turacoz, Anuradha excels as a Medical Writer, contributing to the creation of manuscripts, medico-marketing deliverables, and medical blogs. She has played a crucial role in various projects, particularly within the therapeutic areas of inflammation and rheumatoid arthritis.

Anuradha holds a PhD in Biotechnology from IIT Mumbai, India, underscoring her deep expertise and commitment to advancing medical knowledge and communication.

Neelima Pusala

Neelima Pusala

Lead Associate- Business Growth Unit, Turacoz Healthcare Solutions

Neelima completed her M. Pharmacy from VCOP, Warangal, and did her B. Pharm from Kakatiya University. She is an International Business Development professional with experience in the Scientific and Medical Communication industry. She has rich exposure in Business, Negotiations, Partner Relationship Management, Key Account Management, B2B Sales and Business Strategy and Processes, etc. But when she is not at work, the thing she likes to do the most is spending time and travel with family. She loves learning new skills, and recently, she has developed an interest in exploring clinical SAS as they help her explore her new zeal for programming.

Chinthana Bhat

Chinthana Bhat

Sr. Associate - Project Excellence Unit, Turacoz Healthcare Solutions

Chinthana has more than 10 years of experience in the information service-based industry as a senior scientific analyst. At Turacoz Healthcare Solutions, she is a dedicated full-time Project management associate for global client-based projects and a mentor for junior managers. In a span of two-and-a-half years, she has managed around 20 different pharma-based clients across the globe with client appreciation and repeated business. The services she has handled include end-to-end Advisory Board meeting support, medical communication projects – CSR, manuscript and publications, medico marketing documents, website content for an encyclopedia etc. By qualification, Chinthana is an MSc in Biotechnology. She also did her bachelor’s in the same subject from St Aloysius College, Mangalore. Her hobbies include listening to music, solving puzzles, watching movies, web series, and reading books.

Mansi Mishra

Lead Medical Writer,Turacoz Healthcare Solutions

Mansi Mishra is a dedicated full-time medical writer at Turacoz from 2020 and comes with more than nine years of experience in content management, digital content development, healthcare writing and editing across several therapeutic areas. She pursued her graduation in Biotechnology from Amity University, Noida, and her creative flair and inclination towards writing got her into the medical communications field. Mansi has an empathetic and positive attitude toward work and life. Besides being an avid fiction reader, she loves to travel and explore new places. She likes to try her hands on new recipes, dance, paint, or simply binge-watch shows or movies in her leisure time.

Ashima Jawa

Ashima Jawa

Sr. Executive Assistant & Human Resource, Turacoz Healthcare Solutions

With over eight years of dedicated service in Executive Assistant and Human Resource positions, Ashima embodies excellence and proficiency in every aspect of her work. Her extensive tenure in high-pressure environments has finely tuned her ability to consistently deliver exceptional results.

Ashima's expertise extends across various domains, from providing strategic advice to operational managers and overseeing administrative functions in complex organizations to nurturing company culture and mediating disputes. Her deep understanding of office management ensures seamless operations, with efficient handling of inquiries, consultations, and timely access to resources for employees, compliance teams, clients, and beyond. Since joining Turacoz in 2019, Ashima has become an indispensable member of the team. Collaborating closely with Turacoz Group Directors, she provides invaluable technical and logistical support. Her warm and collaborative demeanor makes her a beloved team player, enhancing the overall work environment.

Prior to her role at Turacoz, Ashima served as Assistant Manager at ILSI-India, where she showcased her leadership capabilities while working with government officials and various organizations. Beyond her professional pursuits, Ashima finds joy in traveling and cherishing moments with her loved ones. Embark on a journey with Ashima and experience the essence of dedication, expertise, and teamwork. Explore how her wealth of experience and unwavering commitment elevate every endeavor.

Diya Revankar

Diya Revankar

Creative Associate, Turacoz Healthcare Solutions

Diya is a seasoned graphic designer and follows her passion towards the art in a professional capacity. She has over 11 years of designing experience with medical communication companies and she says associating with Turacoz has been a wholesome experience for her when it comes to exploring new opportunities. Besides her professional interests, Diya is passionate about cooking and loves to spend quality time with her son.

Varun Kumar Kosaraju

Varun Kumar Kosaraju

Account Manager, Turacoz Healthcare Solutions

Varun Kumar Kosaraju is an expert in the field of Program and Project Management. He graduated in Information Technology but was inclined towards Project Management and this is what led him further in this field. Varun has a demonstrated history of working in the medical communications sector and has been working with Turacoz Healthcare Solutions for the past one-and-a-half years as a Project Management Associate where he is focused on learning new things each day. Some of Varun’s interests, outside of work, are dancing and exploring new places.

Amey
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Amey Shirish Shrotri

Associate Director - APAC Region, Turacoz Healthcare Solutions

The Associate Director for the APAC Region at Turacoz Healthcare Solutions. With 14 years of rich experience in Consulting and Business Development within Healthcare Communications and the Pharmaceutical Industry, Amey is a self-motivated professional dedicated to fostering business growth and client satisfaction.

At Turacoz, Amey is a key member of the business growth unit, serving as the main point of contact for client concerns and needs in India (Mumbai, Maharashtra) and the APAC region. His role is crucial in building and strengthening client relationships, aiming for long-term partnerships.

Amey holds a Master's in Business Administration with a specialization in Sales & Marketing. In 2020, he rekindled his passion for learning by enrolling in the Doctorate in Business Administration program at the S P Jain School of Global Management in Australia, focusing on healthcare informatics and digital twin technology.

Beyond his professional life, Amey is known for his fun-loving nature and love for food. He is also an avid traveller, constantly exploring new places and cultures.

Shweta Tripathi

Shweta Tripathi

Medical Writer 1, Turacoz Healthcare Solutions

Shweta has expertise in managing Veeva Vault and Medical Review process. Before taking this job, Shweta had an experience of nine years as a Plant Scientist researching the role of genes and their environmental interaction. She is a quick learner, loves to work on diverse projects and is committed to her Job. A PhD. by qualification with a specialization in life sciences, she is also a mother of a baby girl. Shweta has a wide range of interests and enjoys learning about gadgets. She is passionate about travelling and is a trained Kathak dancer too.

Dr. Ritu Sharma

Technical Solution Manager,Turacoz Healthcare Solutions

Dr. Ritu Sharma is a doctor with an MBA degree and over 15 years of experience in various medical domains. She started her career with Dabur as Clinical Research Associate and later worked for the Oncology Therapy area in competitive intelligence. She has headed medical writing and communication projects for Oncology, Nutraceuticals, Hematology, CNS, CVS, etc. to name a few. Apart from being a seasoned professional, her family keeps her busy and motivated. She loves Bollywood dance, drama, comedy, and romance. ‘Enjoy & let others enjoy’ is her life motto.

Dr. Aparna H Gopalkrishna

Dr. Aparna H Gopalkrishna

MDS, Oral and Maxillofacial Pathology
Medical Reviewer and Team Lead, Turacoz Healthcare Solutions

With an overall experience of more than 15 years as a clinician, trainer, academician, and in labeling, Dr. Aparna feels quite passionate about medical communications. She has worked with several pharmaceutical MNCs to facilitate branding and new product launch and developed promotional content in various therapy areas for better reach and acceptability. She believes that good planning and the right execution can prove to be the only armor to deliver the best quality work even with the most challenging timelines. Besides work, Dr. Aparna loves to travel and explore new places, food, and trek whenever possible. A good book or binge-watching are her other go-to alternatives. Also, she likes to give back a little bit to society and engage in activities that enable her to reach out to people and help them.

Somdatta Mukherjee

Somdatta Mukherjee

Lead Medical Writer, Turacoz Healthcare Solutions

Somdatta Mukherjee is an accomplished medical writer with experience of more than six years in this field. Currently, she is working as a lead medical writer at Turacoz Healthcare Solutions. She earned her MS degree in Cell and Molecular Biology from Fordham University, New York, USA, and worked as a Research Teaching Specialist at Rutgers University, New Jersey, USA. Writing about health and medicine is her passion and she enjoys using her skills to support the publication writing department at Turacoz. Besides her professional interests, her other passion is travelling to exotic places and spending quality time with her family.

Ankita Mistry

Ankita Mistry

Medical Writer 1, Turacoz Healthcare Solutions

Ankita is a firm believer that being proactive and taking responsibility is something which will take you higher in life. She is a passionate and dedicated full-time medical writer at Turacoz Healthcare Solutions with a total experience of seven years in writing. Ankita is a pharmacist by qualification with a master’s degree in Pharmaceutics from the University of Mumbai. Other than work, she loves dancing, painting, and exploring skincare options and makeup.

Dr. Kavita S. Shenoy

Dr. Kavita S. Shenoy

Medical Writer 2, Turacoz Healthcare Solutions

Kavita is a B.H.M.S doctor with over 15 years of experience in diverse medico-marketing roles. Her journey as a medical writer started seven years back after a maternity hiatus. For her, it has been a challenging and enriching experience since then. Besides her work, she enjoys travelling, listening to music, and watching movies. Kavita says, she is also a foodie and loves exploring new restaurants.

Anshu Chauhan

Anshu Chauhan

Associate Director - Project Excellence Unit

Anshu Chauhan is a PMP, Prince2 and Six sigma trained professional and a trusted leader with a demonstrated history of working in the Healthcare industry. A Project Manager with more than 16 years of experience, she is skilled in CRO Management, Regulatory Affairs, Medical Writing, and Medico- Marketing. She is a leader who enjoys challenges and works hard to fulfil them even in unusual scenarios. She is an ardent believer of “Motivation is the key to success’ and promotes establishment of a motivating environment for every team member. Her zeal to work till perfection boosts the team to succeed and deliver exceptional business outcomes. She is always committed to build and promote strategies that produce quality outcomes for the company. She is the one who keeps calm even in crisis and has a remarkable track record of delivering time-sensitive projects under pressure and within limited budget. With all the skills, she has overseen a range of critical projects from conception to delivery. Her way of striking a perfect balance between stakeholders and company is commendable. She believes in teamwork and works in close collaboration with the team members to create and manage the accounts of prestigious international brands and clients.

She loves her work and confidently takes every step to improvise and strengthen her capabilities. Besides her professional interests, she is a traveller and enjoys quick getaways to exotic places to spend some quality time with family and friends.

Dr Shruti Banerjee Shah

Dr Shruti Banerjee Shah

Director, Strategy & Growth

Dr. Shruti is a molecular oncology expert, holding a doctorate from Mumbai University's Advanced Center for Training, Research and Education in Cancer. She is an active member of the International Society of Medical Publications Professionals (ISMPP) and boasts over 20 years of experience in scientific writing. With over 80 publications in medical and scientific journals and 150 congress presentations under her belt, she is a seasoned pro in the field. Her 3+ years of experience in regulatory medical writing for leading pharmaceutical companies (phase 2/3 studies), combined with her background in pharmacokinetics/pharmacodynamic studies and training in clinical research, project management, and quality assurance make her an invaluable asset to Turacoz Healthcare Solutions.

As the leader of Turacoz's technical medical writing team, she is responsible for the technical accuracy and quality of all client deliverables and provides guidance and training on publishing papers and various forms of scientific writing. Her strategies for building strong client relationships and creating effective medical content are second to none. When she's not revolutionizing the world of medical writing, Dr. Shruti is an avid fitness enthusiast, tackling marathons and ultra-marathons, trekking in the Himalayas, and even dabbling in urban farming managing her small vegetable garden and hydroponics to grow exotic vegetables. She also finds time to paint canvases and backpack through mountains and meadows.

Dr. Namrata Singh

Founder & CEO, Turacoz Group

Dr. Namrata is a woman of determination and resilience, living by the mantra that "nothing is impossible." With a wealth of experience as a paediatrician and medical writer, she possesses the unique ability to effectively communicate complex medical concepts to a wide range of audiences. As Director of Medical Services, she leads her team with a steady hand, always willing to go the extra mile to mentor and guide new team members. When she's not healing young patients or busy in business, she indulges in her love for cooking. She dreams of opening a chain of healthy food joints one day and conducting lifestyle modification sessions for kids and teenagers. Dr. Namrata is a true leader and a constant inspiration to those around her.

Divya Pal Singh

Divya Pal Singh

Founder & Director, Turacoz Group

DP Singh is a computer science graduate from NIT Calicut, batch of 1986-90. He later pursued LLB in 1995 and received on-the-job software training in 1995-96, working on multiple platforms. After gaining valuable industry experience, he decided to further his education and completed an MBA. In 2000, he took the entrepreneurial leap and established a self-funded college in Meerut. He also runs an Engineering college, school, degree college, and Management college. He wears many hats as an educationist and entrepreneur. In 2014, he along with Dr Namrata co-founded Turacoz and has been majorly providing software support ever since. He also created a Resource Management System for the company from scratch.

In his free time, DP Singh likes to delve into the deeper aspects of life, such as spirituality and philosophy. He is an avid reader and listener of motivational material. He hopes to become a motivational speaker and leave a lasting impact on society through his work and education initiatives.

Arushi Sharma

Arushi Sharma

Project Management Associate

I started my journey with Turacoz in 2021 as a Project Management Trainee, and since then, I've grown a lot, both knowledge-wise and skill-wise. The company has given me many opportunities to widen my knowledge and for this, I will forever be grateful. I enjoy working here because of the positive work culture and super supportive colleagues. Turacoz is a great place to work and could be a life-changing opportunity for people who would like to achieve a great career.

Dr. Neha Neharika

Dr. Neha Neharika

Medical Writer

Turacoz’s motto for perfection, people, planet has shown to be true every single day. As they say, “One opportunity used wisely can change your life” I believe this is the best place to work as the exceptional leaders around, offer a platform that helps every employee to learn and grow not only towards the company targets but towards one’s personal development. This ‘’ family culture’’ is what motivates me to work and excel here. If I look back at the 2.5 years I have spent here, I can clearly see the change Turacoz has brought in me because of the diversity of work I am exposed to and the immense learning opportunities that came along the way. I look forward to the new challenges and a rewarding career working here.

Mansi Mishra

Mansi Mishra

Lead Medical Writer

I am going to complete three years at Turacoz, and I am still learning! The organization has given me great opportunities to learn and work for the best and the brightest with a room for growth and development, while working from home. Turacoz has a friendly, supportive, and collaborative work culture, with wonderful people across all the teams who always support and help each other. The projects are diverse and highly stimulating and can really help one hone their medical writing skills and eventually acquire expertise in several types of medical communication documents across different therapeutic areas.

Parul Jain

Parul Jain

Content Writer

Turacoz is a place which gave me the opportunity to merge my profession and interest. An organization where learning never ends, is Turacoz. From managers to team members, everyone is eager to guide and aid each other in their growth. The most amazing quality of Turacoz is diversity, people from different parts of the world are working together with so much enthusiasm. I am learning wonderful things about medical writing, people, and myself every day. I am glad to be part of a team where ideas are respected, and vision is celebrated. Perfection, People and Planet, this organization is allowing me to grow in every dimension. Cheers to Turacoz!

Shribhagwan Verma

Shribhagwan Verma

Sr. Market Research Analyst

For me, it's been almost 4.5 years in Turacoz. Turacoz has provided me with a platform to learn, evolve, and constantly evaluate my progress. Turacoz values 'hard work' & 'quality' that makes you more responsible at work. The founders and management team are open to discussing new ideas and improvements. I enjoy a very good work-life balance here. Every employee is always given a chance to share his/her problems, which helps to establish a healthy relationship. I am glad to be a part of this company and a wonderful young team!