Podcasts are portable digital audio files that facilitate communication, education, and dissemination of information to public, policy makers, specialists, and researchers. In recent times, podcast have gained much popularity and have emerged as a powerful medium especially in medical domain as a comfortable supplement to traditional forms of learning, including peer-reviewed journal articles. Being flexible, cost-effective, and travel-free makes podcasts a better learning medium in comparison to face-to-face and other traditional forms. It also allows for rapid dissemination of up-to-date data and information, which is especially important for busy health care professionals (HCPs).

Medical podcasts typically cater to a wide audience with different levels of knowledge including: HCPs, general physicians, clinicians, specialist physicians, medical students, and other nurses, pharmacists, and general population. Being a part of pharmaceutical company’s multichannel communications plan, podcast also improve engagement of healthcare professionals and facilitate continued education in specific therapy areas.

However, it is significantly challenging to develop a successful podcast.